The step by step guide, the secrets and best practices of Usage & Attitude surveys

Expected Learning Outcomes:

• How does usage and attitude fit into marketing decisions
• Importance of U&A in product development
• Various research techniques and tools to conduct U&A research
• Step by step guide to conduct U&A research
• Best practices of U&A research
• How to present U&A findings effectively?

Who should attend?
Market Researchers, Marketing Department, Product Research Development Department

Duration of Course – 1 Day

Detail Course Outline:

Day 1

• How does usage and attitude fit into marketing decision-making and product development?
• Understanding the research background and objectives
• Step by step guide to conduct qualitative research, in-home visits, diary placements and quantitative research
• Specifying information needs for U&A studies
• The analytical options in U&A research
• Applying U&A research results into marketing
• How to present U&A research findings with an impact
• Case study of U&A research
• How to write a U&A research proposal that sells and how to prepare a research brief?

For more information, contact info@ao2consulting.com